Website build for tech startup

Youda is an (awesome!) HR tech startup that's redefining the people experience for front line employees. Its founder, Matt, had three main goals:

1. Create a powerful website to wow investors
2. Work from a template design that could scale
3. Get it up and running ASAP

Why did they call flowgirl?

Matt was about to raise seed money for his tech company and wanted a website that would impress investors and attract customers. He was short on time (and money!) and needed a website fast.

I researched a template that would bring Youda to life, appeal to its target audience, and resonate with its industry whilst being a bit different. As well as adapting the template to Matt's brand and messaging, and sourcing on-brand stock images and videos, I added design elements such as a customer testimonials section to strengthen the messaging and add social proof. I also chose a Webflow template with additional product feature designs that Matt can use when he needs them in the future.

The result:

1. Matt's had great feedback from investors and has successfully raised!
2. Matt has additional product feature designs ready to use when he scales
3. The website went live within 4-5 weeks

Additional elements

Matt commissioned bespoke images of the product in action and asked me to manage the process. I worked with top notch designer, Mark Palmer, from Cirkel Design who created powerful images to bring the product to life. Matt also asked for help connecting the website to his preferred email marketing provider, and automating email responses and alerts in Slack.